Beach fashion: Brisbane label takes ‘world’s sexiest rashie’ global

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IT’S THE swimsuit with a waiting list 500 people long and now Brisbane-based fashion label Une Piece is taking its world’s “sexiest rashie” international.

Women have rushed to get their hands on Une Piece’s range of sun safe swim wear and the team are hoping to have a similar effect as they look to launch in Europe.

Owner Carly Brown developed the fashionable swimwear range to flatter women of all shapes and sizes who wanted a swimsuit that could go from the beach straight to casual wear.

Charlie Sutcliffe models Une Piece’s Original Sexie Rashie. Picture: Claudia Baxter

She began workshopping the idea with friends and before the business had even launched demand was so high there was a waiting list of 500 people desperate to get their hands on one.

“As I was researching the product with women people were literally wanting to buy them on the spot,” Ms Brown said.

“We just started collecting names for our wait list…so we could get a sense for how many to manufacture.

“We were blown away to get 500 people ready to buy the product before it was even available.”

Once the suit hit the website they sold out within a week and quickly began to sell pre-orders for their second shipment with people signing up to wait more than a month to get their order.

“We had bloggers, models and celebs reach out to us to provide them with product – and some of them we couldn’t fulfil because we had already sold out,” the former marketing executive said.

The brand caters for all sizes from 6 to 16 and comes in a range of colours in high quality SPF+50 fabric.

“It’s clear that women want to feel confident, sexy and beautiful, but also be sun smart,” she said.

“Women don’t want to spend their precious weekend beach time in an ill-fitting rash vest. They want the best fabrics, design and cut as they expect in other areas of fashion.”

Une Piece is now expanding its range and will move into the European market this year.

This article was sourced from http://thehealthnews7.com